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Mary's Chicken
Website Development
March 12, 2021
Family, Farm and Good Health.
OBJECTIVES
Illustrate the brand purpose of healthy eating
and nutrition.
Share the brand values of family, farm and nutrition and demonstrate how they influence best practices.
Use large imagery to focus on bright, fresh and delicious offerings – quality statements.
Show how a commitment to the highest standards results in a single proposition – great tasting chicken.
Refresh of the overall graphic representation to communicate a clean, fresh and authentic brand.
We'll be presenting a site prototype which is a work in progress to demonstrate the overall look and feel of the new site along with concepts for messaging, voice and tone. The imagery used are mostly stock photos that may not technically or accurately represent actual Mary's content. They are intended to convey emotion, composition and tone.
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